Juntae Kai Delane refreshed 42 old blog posts and saw 25 gain traffic, adding roughly 8,000 extra monthly visits. He recommends adding FAQ sections and using Answer the Public, Quora, and Ahrefs to find questions people actually ask.
Did you know that HubSpot has over 20 full time employees focused 100% on refreshing old blog content? I was surprised too. But if refreshing isn't a part of your growth marketing strategy, you're missing out on a ton of growth. And here's why. A while back, we conducted a study on our own website to see whether updating content really makes an impact. Now here's what we discovered. Out of 42 blog posts that were refreshed within six months, 25 were driving more traffic. And even better, these updated posts gained an additional 8,000 monthly visits, nearly doubling our organic traffic just from some simple article updates. Now one tip to refresh content is to add a Frequently Asked Question section to answer most commonly asked questions on your specific topic. And you also can use tools like Answer the Public, Quora or Ahrefs to find relevant questions. Are there any other tools that you use when finding frequently asked questions? Comment.
