Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Revamp Your Marketing Funnel for 2024: New Day Part Strategies

Name: Revamp Your Marketing Funnel for 2024: New Day Part Strategies
Uploaded: 2024-04-17T02:00:45+00:00
Duration: 1 min 21 s
Channel: Juntae DeLane
Description: In this segment, JUNTAE KAI DELANE challenges the conventional email marketing cadence—such as sending newsletters on Tuesday at 1 pm—to reflect the…

17 Apr 2024 · 1 min

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1:21

In this segment, JUNTAE KAI DELANE challenges the conventional email marketing cadence—such as sending newsletters on Tuesday at 1 pm—to reflect the shift in audience behavior caused by the pandemic-driven rise of remote work. He argues that the old schedule, designed for a traditional office routine, no longer aligns with when people actually check their inboxes. New "day parts" have emerged, including weekend email checks, lunchtime browsing from home, and other non‑standard windows. Marketers are urged to reassess and redesign their communication funnels, adopting more flexible timing that matches these new consumption patterns.

Chapters

You have your cadence down, you have your time. And all of this stuff focuses on when that target audience member is able to resonate best with your communication. But when we think about these new day parts, we may have an email newsletter that goes out, let's say on Tuesday, because God forbid we don't want to send emails out on a Monday because so many audience members have their inbox full. Well, we may think about possibly sending that newsletter on the weekend. Why? Because the new day parts, people may be checking emails during the weekend and instead of sending that email on Tuesdays at 1pm because we can get people when they get back to their desk and they go there to check their inbox and at one o' clock they're going to get your content. Well, now it's like with these new day parts, what's lunch? Right? We just, we just eat, right? We're working remotely. And so what I'm saying here is we may have a very rigid marketing communications funnel that has certain cadence and time that's baked into an old way that your target audience is working. We now have to consider revising that to focus on the new day parts based on the pandemic.