Juntae Kai Delane says law firms ignore social media at their peril. A survey of 101 firms found more than half increased client engagement through social platforms. He recommends identifying target clients and treating social media as core strategy, not an afterthought.
Build that relationship through social media. I think this is one thing that firms really aren't doing. Great luxury, to be honest, is building those relationships through social media, looking up your client target, and then start to foster a relationship. In a survey of 101 law firms, more than half moved their number of climates their clients do to increase social media engagement. So we have to focus on social media engagement not as an afterthought, but as but as a way to really build and foster relationships with your target audience.
