Juntae Kai Delane argues law firms waste social media by not using it to find and build relationships with prospects. A survey of 101 law firms found more than half increased their social media engagement, signaling a shift toward treating these channels as serious client development tools.
Build that relationship through social media. I think this is one thing that firms really aren't doing. Great luxury, to be honest, is building those relationships through social media, looking up your prime target, and then start to foster a relationship. In a survey of 101 law firms, more than half moved the number of climates that clients do to increase social media engagement. So we have to focus on social media engagement not as an afterthought, but as but as a way to really build and foster relationships with your target audience.
