Juntae Kai Delane argues that treating customers as kings in sales is outdated and exploitative. Real partnerships require mutual trust, care, and respect, not putting one person above the other.
Don't treat your customer like a king in a sales conversation, that's the worst thing you can do. Think about it. Today we live in a world where customers need ethics, and if you place them at a pedestal and place yourself in a pit thinking they are more superior than you in a sales conversation, they will only take undue advantage of that. The key is to build your sales conversation in your sales relationship on the principle of mutual trust, mutual care, mutual respect, and mutual benefit. If it's not mutual, it's not the right relationship to enter into. Treating the customer like a king is an outdated idea.
