Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Strategies for Marketing in 2024

Name: Strategies for Marketing in 2024
Uploaded: 2024-04-23T02:00:28+00:00
Duration: 51 s
Channel: Juntae DeLane
Description: In this segment, JUNTAE KAI DELANE emphasizes that the "new normal" affects marketing communications across all industries, urging professionals to seek…

23 Apr 2024 · 1 min

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In this segment, JUNTAE KAI DELANE emphasizes that the "new normal" affects marketing communications across all industries, urging professionals to seek innovation by attending conferences and applying learned insights within their organizations. He uses a light‑hearted lemon‑to‑mojito metaphor to illustrate turning challenges into opportunities. DELANE cites Mark Cuban’s focus on innovation as a guiding principle, framing the session’s purpose: to discover innovative ways to communicate with target audiences and boost conversion rates.

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It doesn't matter what industry you're in. All of our marketing communications are impacted by this new normal. We all are trying to become innovative by, you know, going to conferences like this to make sure that we can take it back to our organizations and apply some of the insights. So when life gives you lemons, what do you do? What do you do? You make mojitos, of course. Act like I'm the only one that drinks here. So, ultimately, one of my favorite sharks from Shark Tank, Mark Cuban, what he says is, ultimately, it's all about focusing on innovation. And again, that's why we are all here today to figure out ways in which we can be innovative in communicating with our target audience so that we can increase our conversions and so on.