Juntae Kai Delane shows how adding keywords like "speaker" or "keynote speaker" to your LinkedIn bio changes who finds you. He added "speaker" to his own bio and got new bookings. A keyword-optimized profile works as a passive marketing tool.
So there is no excuse making sure that you have your professional bio. What most people don't know is that professional bio actually is will provide more search visibility. Basically, the keywords that you provide in your in your bio would help you become more visible, right? So if you are a speaker, if you are an author, if you're a podcaster, you want to make sure you're putting those keywords into your bio. I know firsthand that that that's helped with speaking engagements that I had just by putting keyword speaker in my bio, right? Because people are searching for keyword speake, excuse me, keynote speakers, and then they look at my profile and they see the experience and so on. Because guess what? I have a complete LinkedIn profile. Right? It works on my behalf.
