Juntae Kai Delane traces how Occupy Wall Street pushed brands to show their work. Companies put CEOs front and center, opened up their kitchens literally and figuratively, and made transparency a selling point. One protest movement rewired how every industry talks to customers.
Now, how many of you remember this event? It's the Occupy Wall street movement, right? The Occupy Wall street movement was a catalyst for the way in which brands are able to communicate. Essentially, during this time period, consumers were upset with the shady and unethical business practices of the housing and the financial industry. Essentially, they wanted more transparency. This event caused more corporations to be more transparent. You started to see CMOs and CEOs start to meet at the forefront of their brands. You started to see organizations open up the curtain to describe exactly how the product is made, the types of services they're offering, and essentially their why, so why they're in business outside of just trying to get some money. Right? And so what I noticed here is that even when there are new restaurants that were launched during this time period, they started to have open floor plans, meaning you can actually, like, see back behind the kitchen from people making your food. Right? It's. It's impacted the way all industries are able to do business. This single event.
