JUNTAE KAI DELANE walks through mapping every place customers touch your brand online: social media, your website, SEO results, partner content. He shows how to track their path between these points and use remarketing to guide them, then explains why regular audits catch gaps and amplification opportunities.
So when we consider sort of mapping your digital footprint, you would look at each and every digital touch point that your customer has with your brand. So that's social media, that's SEO, that's your website, that's some of the content that's distributed through your partners and affiliates, so on and so forth. And you're able to see exactly how people would be able to engage with you online outside of just your own funnel that you may have created. And so when we, when we look at how, how we can amplify or enhance or optimize this digital footprint, we take a look at, of course, how people are engaging for each individual touch point. And if someone were to go from your Facebook group to your website to schedule a demo, or if someone were to read some content and then be remarketed to, you know, what is that overarching experience for them. And ultimately there's tools that can sort of connect some of these pieces together. But when doing a digital footprint audit, you. You want to go through that process every once in a while.
