Juntae Kai Delane says marketing agencies aren't interchangeable. The real test is whether their creative output beats what you can make in-house. Pick based on their specialty, find someone who's done the work themselves, and measure the ROI.
And I think that's where some specialties with regard to specific agencies are able to bring to the table. But I do think in order to identify just the abilities of another agency, you have to live it yourself. You have to be that practitioner to really understand what type of agency you can, you can work with. And then with regard to roi, I think, you know, it just obviously depends upon the level of creativity that the agency is able to come up with, and if it supersedes something that you can have in house. But these are some of the key features or the key considerations that any brand leader would have in the B2B space. But at the end of the day, it really just kind of boils down to the ROI, especially with regard to B2B.
