Juntae Kai Delane explains how cities and airports install giant photo-worthy sculptures like city-name letters to boost Instagram shares. Visitors get a memorable moment, brands get free marketing as followers see the posts and associate the place with aspirational lifestyles. It's neuromarketing built into the landscape.
Or if you're on vacation at a popular destination they'll have some places set up where it's you know like the city name and these big block letters where people can take pictures. Even at the airport right when you go into the airport there are places where people can take pictures. And I think that this is, this is a newer form of neuromarketing because it's almost two sided with residual benefit meaning that people get this experience that oh they can actually take pictures and and share it on social media and their following would be able to connect that experience with seeing that person that they either idolize or want to emulate or wish they could be there. Right and so every it's a win win across the board which really amplifies the organic reach of that engagement. Right. So I think when we look at the traditional sense of neuromarketing and the sort of new tactics revolving around social media engagements and in particular Instagram we have to factor that.
