Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Think those Insta-worthy spots are just for selfies?

Name: Think those Insta-worthy spots are just for selfies?
Uploaded: 2025-08-26T22:32:18+00:00
Duration: 54 s
Channel: Juntae DeLane
Description: In this segment, JUNTAE KAI DELANE explains how modern neuromarketing has evolved to incorporate Instagram‑friendly installations—such as city‑name block…

26 Aug 2025 · 1 min

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0:54

In this segment, JUNTAE KAI DELANE explains how modern neuromarketing has evolved to incorporate Instagram‑friendly installations—such as city‑name block letters and airport photo spots—that offer a two‑sided, residual benefit. Visitors gain a shareable experience, while brands gain amplified organic reach as users post photos, linking the brand to aspirational figures and destinations. Delane contrasts this approach with traditional neuromarketing, emphasizing that the synergy between user‑generated content and social media platforms like Instagram creates a win‑win scenario that magnifies engagement and brand visibility.

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Or if you're on vacation at a popular destination they'll have some places set up where it's you know like the city name and these big block letters where people can take pictures. Even at the airport right when you go into the airport there are places where people can take pictures. And I think that this is, this is a newer form of neuromarketing because it's almost two sided with residual benefit meaning that people get this experience that oh they can actually take pictures and and share it on social media and their following would be able to connect that experience with seeing that person that they either idolize or want to emulate or wish they could be there. Right and so every it's a win win across the board which really amplifies the organic reach of that engagement. Right. So I think when we look at the traditional sense of neuromarketing and the sort of new tactics revolving around social media engagements and in particular Instagram we have to factor that.