Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Think your brand voice is just about catchy slogans?

Name: Think your brand voice is just about catchy slogans?
Uploaded: 2025-08-23T23:10:04+00:00
Duration: 36 s
Channel: Juntae DeLane
Description: In this segment, JUNTAE KAI DELANE challenges viewers to examine whether their brand voice and content truly embody their brand promise. He asks if the…

23 Aug 2025 · 1 min

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In this segment, JUNTAE KAI DELANE challenges viewers to examine whether their brand voice and content truly embody their brand promise. He asks if the content they produce actually helps solve the audience’s challenges or addresses the concerns that keep them up at night. He further probes whether the brand’s personality—described as a “window to the soul of your brain”—is being communicated effectively, positioning personality as a crucial conduit for authentic brand voice.

Chapters

Is your brand voice and content unique, right? Your promise, whatever you're promising from your offering or anything else, is that being served. The promise that you have to your audience, that you lead business when trying to help help them alleviate some of their challenges, or wherever's keeping him up at night, is that content doing that, right? Is your brand voice conveying that? Is it also your personality? So I consider your personality like a window to the soul of your brain.