Juntae Kai Delane explains how to measure influencer campaign success by tracking specific KPIs and asking prospects directly how they found you. Align results to concrete business goals like product sales, events, or speaking engagements, not just vanity metrics.
So. So the KPI should factor in the the influence of the nano, the nano influencer, or the amount of conversions that come from that particular source. You also have your overall goals that you're looking to reach to make sure that is PR moving the needle with the overall goals that we're trying to reach, such as events, conversions, selling books, speaking engagements, and so on. Right. And so I guess one way to track that is if you know you have an opportunity that's presented, you ask, well, how did you find me? Right. Or, where did you hear about me? And then that also is something to note and can be attributed to the success or the conversion you're looking for. Right. I think all that's great. All that is great.
