Starbucks uses three tactics to boost sales: writing names on cups to feel personal, using Italian drink names and calling staff baristas to seem premium, and allegedly misspelling names on purpose so customers post the mistakes online for free marketing.
Did you know that Starbucks uses three major manipulation techniques to get you to buy their overpriced, mediocre coffee? First, Starbucks capitalizes on customers names to build a sense of camaraderie. They write your name on the cup and call it out so it feels like you have a connection. Second, they use Italian sounding names to create the perception of high quality premium coffee. The employees at Starbucks are even referred to as baristas to avoid feeling like a major corporation and more like a local neighborhood cafe. Lastly, have you noticed they always spell your name wrong on the cup? They do this intentionally because they know you will post a picture of it online, which becomes free marketing for them.
