Juntae Kai Delane argues that search, content, and social media work better as one unified strategy than separately. Digital branding is the connective piece that ties these touchpoints together so customers see a consistent experience across the entire online journey.
When you look at all of these individual digital marketing practices and tactics, you can't look at them singularly or in a vacuum. You have to look at all of them if you really want to create content that reaches the masses. So that's why I believe that digital branding is that piece of the puzzle, because it'll allow you to think about your customer experience when they are searching for your offering online, when they are consuming your content that you've created, or when they have engaged with you on social media. If you consider your digital brand, you would consider all those three and how they work together to convert your target audience.
