Juntae Kai Delane explains why the classic marketing funnel is breaking down. Consumers now recognize the awareness-consideration-decision-retention structure and deliberately ignore predictable follow-up sequences, making one-size-fits-all tactics less effective.
This is a traditional sales and marketing funnel. It starts with the awareness phase or consideration phase, your decision phase, and then your retention phase. This is a very linear funnel. Now, as consumers become savvier, they understand that they're a part of your marketing funnel. If you have a download incentive where you want consumers to come and put their email address in, that consumer probably understands that they're going to be sent some follow up communication. They're probably going to receive a series of emails that walks them through the different steps of how to use your product or service. And because of this understanding, they're probably going to ignore most of the content that you give them.
