This sales trick can make even fast food seem premium!

Can we admit that five Guys makes you buy more expensive burgers with this simple marketing psychology trick? If you didn't know, five Guys burgers are very expensive.

One cheeseburger how much?

But customers don't seem to care about it. See, unlike most of their competitors, five Guys doesn't show pictures on their menu. But why? Based on a study done by Durham University, researchers found out that people would pay more for food if they don't see pictures of it. Although this might sound strange, a menu with only words and no pictures looks fancier and makes the food seem unique and special. Think about it. Have you ever seen any fancy restaurant showing pictures of their food on their menu? Five Guys made the best use of this trick and allowed themselves to charge more for their burgers. Comment the word burger and I'll send you a free PDF on different psychology tricks used in marketing.