Top marketing strategies in 2024
30 Apr 2024 · 0 min
0:25
In this segment of the YouTube video "Top marketing strategies in 2024," presenter Jun Tae Kai Delane explains the concept of emotional selling. He observes that major brands such as McDonald’s, Nike, and Apple rarely showcase product images on their Instagram feeds, choosing instead to convey emotions and values. Nike is positioned as a symbol of greatness and success, Apple as a beacon of innovation and privacy, and McDonald’s as a source of happiness. The core claim is that these brands sell feelings rather than the physical product, a strategy Delane labels 'emotional selling.'
