Jun Tae Kai Delane shows that most workers don't want to return to offices and would quit if forced back. Marketers need to rethink when they target audiences, since remote workers have different daily rhythms than office workers. These pandemic shifts in how people work are here to stay.
Now, I'm going to ask another question. For those of you raised your hand. How many of you would consider leaving their job if they're forced to go back to the office? Okay, a few here. Now, some of you probably didn't raise your hand because your boss is right next to you. So give me like a wink or something, like a SOS because we definitely are hiring. So when we think about your target audience and their day parts, you certainly need to focus on a significant portion of your audience that actually is working remotely. And as I surveyed this room, it essentially is aligned with the survey that's presented here. The majority of those respondents want to continue to work remotely, and a significant portion actually would consider looking for a new job if they were forced to go back to the office. Now, when we consider these day parts, as I was talking about earlier, we need to think about the behavior of your target audience and the way the pandemic has shaped that behavior. And I believe that behavior is going to persist even in the new normal.
