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Juntae Kai Delane asks if your brand's voice actually delivers on its promise to help customers with their real problems. Your personality should be a window to how you think, not just noise.
Juntae Kai Delane asks if your brand's voice actually delivers on its promise to help customers with their real problems. Your personality should be a window to how you think, not just noise.
Is your brand voice and content unique, right? Your promise, whatever you're promising from your offering or anything else is active. The promise that you have to your audience, that you lead business when trying to help help them alleviate some of their challenges or wherever's keeping him up at night, is that content doing that? Right? Is your brand voice conveying that? And then also your personality. So I consider your personality like a window to the soul of your brain.
