Juntae DeLaneFounder, Functn · Go Beyond The Ticket

Why BLM Became the Largest Civil Rights Movement Ever

Name: Why BLM Became the Largest Civil Rights Movement Ever
Uploaded: 2024-04-23T19:02:09+00:00
Duration: 1 min 18 s
Channel: Juntae DeLane
Description: In this YouTube monologue, JUNTAE KAI DELANE argues that the Black Lives Matter (BLM) movement, sparked by George Floyd’s death, has become the largest…

23 Apr 2024 · 1 min

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1:18

In this YouTube monologue, JUNTAE KAI DELANE argues that the Black Lives Matter (BLM) movement, sparked by George Floyd’s death, has become the largest civil‑rights movement of our time, largely due to social‑media amplification. He explains how the protests acted as a catalyst for corporate diversity and inclusion (D&I) initiatives, leading to a noticeable increase in Black representation across brand communications—from TV ads to banking and housing‑finance websites. Delane then poses a forward‑looking question: how should organizations prepare for this "new normal" where inclusive, authentic communication with Black audiences becomes a strategic imperative.

Chapters

And then we fast forward to the Black Lives Matter movement. Now ultimately I think that this is probably the largest civil rights movement of our, of our time when especially for it being fueled by social media, people all over the world protested based on this, this movement based on the death of George Floyd. And when we think about it, after this event caused another catalyst that's essentially the diversity and inclusion initiatives that many organizations. I mean personally I started to see more black people on TV and more black people positioned in very non traditional spaces of where there were marketing communications, you log onto your bank, there's a black family, you log on to housing finance website, there's another black family, right? All of these you really didn't see very much until after this event. This I believe is another catalyst for brand communications going forward. So what does this mean for you all? How can you prepare your organizations for this new normal, for the new way that brands are able to communicate with their target audience?