Juntae Kai Delane argues that traditional influencer marketing feels fake and transactional. Instead, invite influencers to your office and events to build real relationships. Authentic offline connection beats paid posts.
One thing I want to leave you guys with in all brand marketers with is influencer marketing is starting to plateau right now. When the dust settles, it's now about influence marketing, Right? And so a lot of times, people who have large followings, they work many different brands, it automatically comes off as inauthentic, and they're just being paid to promote it, right? But if you're representing a brand, what relationship does your brand have with those people who are influential? Right. Is the most important thing. And then oftentimes, those relationships are built offline and not even individual space, invited into events, your office, so on and so forth, so they can be involved in the products and services that you offer. So I definitely want to lead you guys with that to consider, as brand marketers want to focus on the future of influence marketing instead of just focusing on transactional influencer marketing.
