Juntae Kai Delane breaks down content distribution by industry. B2B needs in-person events, blogs, and case studies. B2C should focus on videos, illustrations, and photos. Most companies waste money distributing content through the wrong channels.
Now let's talk about distribution. Level one when we think about distribution for content, we can factor in the specific industry in which we're creating content. So B2B and B2C. And here's information on how content is used based upon your specific industry. Pretty much as you see at the top, social media content is always effective. Based upon this research, followed by email, articles and so on. We have for B2B, we have in person events and blogs and case studies, and for B2C we have videos and illustrations and photos and so on. So we can use this as a way to map the type of content that we should prioritize based upon the industry in which we reside, whether it's B2B or B2C.
