Juntae Kai Delane breaks down content distribution by industry type. B2B works best with in-person events, blogs, and case studies. B2C needs videos, illustrations, and photos. Most strategies waste money by not matching content to where their actual audience pays attention.
Now let's talk about distribution. Level one when we think about distribution for content, we can factor in the specific industry in which we're creating content. So B2B and B2C. And here's information on how content is used based upon your specific industry. Pretty much as you see at the top, social media content is always effective. Based upon this research, followed by email, articles and so on. We have for B2B, we have in person events and blogs and case studies, and for B2C we have videos and illustrations and photos and so on. So we can use this as a way to map the type of content that we should prioritize based upon the industry in which we reside, whether it's B2B or B2C.
