Build a Brand People Remember

And I always leave you guys with 5 anchors. Number 1, build your body of work, AKA I call this the ecosystem. Some people call it their empire. I like to call it an ecosystem because I am a community builder at heart. Be consistent. That's number 2, enough to be unforgettable. Number 3, keep your promises. Do the things you said you were going to do. Number 4, create more than you consume. Let your reputation do the introduction, meaning let your invisible guests show up first right here in people's mind before you actually even get an opportunity to physically show up or speak or confirm the invisible guest that's already here in their mind. To close, Stop trying to perfect your elevator pitch.