Every Interaction Shapes Your Reputation

What builds invisible guests? Let's talk about it. Every article, every piece of content, every podcast episode, even the reels, I call it the baby reels of your long-form podcast episode, is part of building your invisible guests. Every client you touch, every client experience you create, every speech you make, every referral, You send, every promise that you keep, every generous introduction that you make, every piece of content, like I said, and every relationship you nurture. Every single one of these compounds to this amazing invisible guest. So with that being said, is there a bad version of invisible guest? Yes, yes, and yes. Is there a good version of your invisible guest? Yes, yes, and yes. And I'm sure there's something in between. We can call it indifferent.