Katheline Jean-PierreFounder, Top 5% Method · Helping High-Performing Professionals Build Influence

"I REFUSE to meet anybody who is NOT on Linkedin. " Unless they're 65!

18 Aug 2024 · 0 min

Episode

18 Aug 2024 · 0 min

0:00

In this podcast excerpt, Katheline Jean‑Pierre interviews a guest (Speaker B) who is a fervent advocate of LinkedIn. The guest explains that they refuse to meet anyone without a LinkedIn profile—except individuals over 65—viewing the lack of a public profile as a sign of poor emotional intelligence and business sense. They hire exclusively through LinkedIn, disregarding traditional CVs, and evaluate candidates based on their activity, articles, and interactions on the platform. The guest also describes their content strategy, choosing LinkedIn over TikTok, YouTube, or Instagram because their target audience is the institutional financial services market, where LinkedIn is the only unblocked, professional platform. They cite a personal following of over half a million LinkedIn users and host a newsletter directly on LinkedIn, underscoring their belief that the platform offers the greatest upside for professional visibility and networking in both Web3 and finance.

I'm curious to know how you've used LinkedIn in your career to help build connections in the Web3 space specifically, and also in the financial services space.
I, I love LinkedIn. I'm a big fan of it. Like my, over my half million followers, the majority are, are LinkedIn. My newsletter is LinkedIn hosted. It's the really, I use the platform. Uh, I use LinkedIn in many regards. One, uh, I refuse to meet anybody who's not on LinkedIn. Very point blank. Uh, if somebody I want to meet is not on LinkedIn unless they're over 65 years old, for me, it shows a lack of EQ and business sense that you're not— you don't have a public profile. So I really refuse to meet them. Second, I hire only via LinkedIn. I don't care about CVs. I look about not only somebody's LinkedIn page, but also what they've interacted with, what article they wrote, what they've interacted with. That, for me, that says more than a stupid piece of paper that was written in a traditional format like many others. For me, I'm a big believer in LinkedIn. When I start creating content on social media, I didn't go on TikTok, YouTube, or other platforms. My main one was LinkedIn because I, my market is often institutional market. That's the financial industry market where I always say you can have your LinkedIn page open in a bank. First of all, it's not, only platform was not blocked, but you cannot have your TikTok or YouTube or Instagram open. And I think LinkedIn is really the platform that is the, has the most upside potential. So I think for anybody looking at creating content, I know it sounds biased because we're on a LinkedIn.
Yeah.
Here in the show. And I work at LinkedIn. I remain very optimistic on the future of LinkedIn. And I think for content creators, the biggest upside remains LinkedIn. I think it's really the platform that I think more people would benefit of spending time on.