Katheline Jean-Pierre from LinkedIn talks about the Changing Payments and FinTech Landscape

Hi everyone, and it's a wrap. We just wrapped up our webinar about the changing payments marketing landscape with Plaid and Coinbase head of marketing. This webinar was hosted by the Financial Communication Society and LinkedIn. So for marketers, two keywords to remember: clarity and confidence. So what we're seeing is that driven by disruptive technology and new business models, the payments category is about to grow 30% to $2.5 trillion $1 trillion by 2025. And what that means for all of us, it's with growth and new ways to pay comes increased competition. And in the case of payments, a lot of confusion for your customers. So what we discussed is we explored the new models generating growth like real-time payments, contactless payments, cryptocurrency. We also talked about the needs of billions of unbanked citizens around the world, the need for velocity, security, cross-border payments, So it's going to be critical for fintech and payments marketers to master customer education. Back to our two keywords: clarity and confidence. Marketers need to provide clarity and confidence to help navigate the different payments offering, and we really want to help solve for customer pain points and use cases. If you're interested in watching the full recording, just comment below.