Your Growth Marketing Strategy Is Broken Without This w/ Kathleen Booth

Psychology, I think, is just the fundamental underpinning of everything that we do. We have channels, we have strategies, we have tactics, but I think psychology is really the glue that holds everything together. Why are we doing this the way we're doing this? How are we conveying our message? How are we packaging our offer? And so if you, if you know the fundamentals of psychology, you have just so much power as it pertains to orchestrating that in marketing. There's this concept of high-agency individuals that I really love, and I try my best to really, you know, exemplify what it means to be a high-agency individual. But it really is, in simpler terms, the figure-it-out person. It's not, oh, I can't do this because of XYZ, or, oh man, like, that is such a hard challenge, I'm worried about it. It's, no, we're going to figure this out, or actually, I'm going to dive in, or maybe there's something new out there that I haven't heard about yet, or actually, I have this fundamental belief belief, but here's all this new data that, that counteracts that belief. And so I am going to adjust my beliefs based on the new data that I'm getting. I think high agency has always been important, especially in the business world. And that's, you know, I think the force behind some of the best entrepreneurs, some of the best marketers, some of the best leaders in the, in the world of business. But I think it really needs to be something that applies to absolutely everybody because If you have high agency and you have the power of psychology behind you, you are an unstoppable force. And