In Denmark, Jentelån discourages displaying status and hierarchy. Danes introduce themselves by first name regardless of rank, making it hard to spot who's in charge. Fancy job titles clash with the cultural value of equality.
Chapters
Fancy job titles do not fit that passion for equality. They suggest that you think you're better than someone else, which you might actually be if you've worked your way to the top of your field. But that admission is slightly embarrassing. Jentelån, or the Law of Jente, the informal but ubiquitous Danish social code, forbids the display of any kind of status. If you do have an impressive job title, it's considered bad taste to show it off. When you introduce yourself, whether to one person or an audience of 500, you just give your name, preferably your first name. And it's considered laughable to strut about in a way that shows everyone you're the boss. In fact, when you enter a room full of Danish businesspeople, it is almost impossible to tell which one is the boss.