59. Effect or Side Effect

Foreign. Hey, my friend Kenny Chapman here, your host of Leadership in a nutshell, episode 59 today. Effect or side effect? I'm just loving, loving, loving, loving the opportunity to. To download some. Some thoughts with you. You know, we're. We haven't started guesting yet. We will, we will have guests on the show eventually, but I, I love the opportunity to just connect with you. I invest a lot in my own understanding of life, the world, leadership, how to rewire the subconscious mind, how to understand, how to create more emotional regulation. And I just love this opportunity to connect with you. So thank you for being with me. I would be really honored if you made sure you're subscribed and if you would just kick an email with a link to somebody that you might know in home service, maybe a manager, somebody that works with you for you, somebody you met in an event. This is not a blue collar podcast. Doesn't matter if they're members of other organizations or franchises or anything like that. I'm here to give back. And that's what this platform is all about. So would love to hear from you, but make sure you're. You're showing us some love was the rating and review and sharing this, please. So as we do that today, Effect or side effect, episode 59, I want you to think about, you know, this is a little bit timely just with everything that's happened over the last, you know, 15, 16 months, whatever it's been now with COVID and kind of having a lot of drugs introduced to the world, if you will, and different types of things. And so, you know, we often hear side effect in the drug world and the pharmaceuticals and around different things. And so today I want to kind of just help us understand that drugs are a lot like leadership. And you go, oh, God, Kenny must have started drugs again, because now he's talking about drugs and leadership. What are you talking about? Bear with me here, my friend, because this kind of makes some sense, or at least makes some sense to me. I hope it makes some sense to you. But at the end of the day, what do I mean by that? Well, a drug exists in order to influence some sort of behavior change or create something different of a reality or a situation than. Than what we currently have. And leadership exists to basically do the same thing, to influence behavior, to influence change, to influence a situation and create something that doesn't currently exist. So drugs and leadership are very similar. And as a matter of fact, maybe leadership is a new drug. I don't know. But here's what I want us to think about when we look at effects and side effects. And so, you know, there's this thing in pharmaceutical where they talk about side effect or an adverse effect. And everything I talk about today, I want you to just tie back to your own company, to your own culture, to your own leadership as we explore these concepts together. And so, you know, one thing is like, okay, so let's say I'm going to influence change. So if I'm going to take a drug for. Let's say I'm going to take an antihistamine because I have allergies. So if I'm gonna take an antihistamine, I want to not sneeze as much, right? Cause I don't want to have allergies or I don't want my allergies to make me sneeze and make my eyes water. Like that is the why that I'm going to take this drug, right? So now a side effect could be that I get tired, maybe, let's say, I don't know. I don't take allergy meds anymore. So I don't know. But let's say, let's say one side effect could be, I think that's a side effect for a lot of drugs. It can, oh, don't drive while on this. It can slow down your motor skills or whatever. So a side effect is simply not intended result. It doesn't matter if it's good or bad, because side effects in leadership change can also. You didn't intend for that to happen. I'm going to roll out a new benefit program and all of a sudden my culture got better. Like, I didn't realize that was going to happen. Or I can change my pay plan because I think I can control my labor cost a little bit more. And all of a sudden my culture went in the garbage because people think I'm all about money and it doesn't matter. And it's just about profit. And we're just like a big bad corporation. It's a side effect, but it doesn't matter whether it's good or bad. It just happens. So that's a side effect part. Then we look at the adverse effect that is simply completely undesired or harmful. So remember, side effect, good or bad, doesn't matter. It just wasn't intended. An adverse effect is something that's completely harmful that we did not want to have happen. What does that look like? I roll out the new pay plan. My top producer quits again. I get a shake ahead on the line. Has anybody ever had that happen. I remember back in the early 2000s, I rolled a new incentive based pay program to my business. Completely didn't fit my culture. One of the fastest growing companies in the United States at the time, which is now probably the largest company in the United States. A buddy of mine that was running that business, he was like, this is what we use. I'm like, well, if it was good enough for Dave, it's good enough for me. And so I implement this thing. Boom, top producer quit. Two other people gave notice, was like, that is an adverse effect. I have an intention of controlling labor costs and getting people to sell more stuff that's necessary for clients. And all of a sudden, boom, that was undesired, that was harmful. So when you're watching a commercial on TV and you see the drug ad runs and it's like, oh, and also, by the way, there's all of these, you know, scrolls of things of people go, oh, this might happen, this might. The heart attack after you take the drug, that is completely an adverse effect. That was undesired and that was harmful, right? So we want to manage these and be able to understand how this works when we're creating change in our cultures, change in our organizations. And so the subconscious mind is very much like the drug, meaning that the drug doesn't care. So I was recently doing some, some research and studying around, you know, different things that had taken place during COVID and different drugs that were introduced to the market and different things. And I heard somebody was talking about, you know, side effects. And it was interesting where one pharmacist or surgeon, whatever, person. Person in a lab coat, right? Said there's no such thing as side effects, there's only effects. And. And so you either get the effect you want or you didn't. So in the drug world, we would call it a side effect. If I'm selling my allergy pill, so I want to not have allergies, the side effect is now I got tired like crap. That wasn't what I wanted to have happen. So that's a side effect. However, for the antihistamine, for the allergy pill, it doesn't care. It's just doing what it's what it's supposed to do and there happens to be a reaction to it. I want you to think about that. For the subconscious mind. The subconscious mind, there's no such thing as good or bad. It doesn't care whether you get up and run five miles every day or you get up and have four bong hits every morning. Quite Honestly, your subconscious does not care. No, I'm not saying I ever did either one of those two, or I'm saying maybe I only ever did one of those two. Wait a minute, wait a minute, Hang on. I digress. I go back to my old life. No, I, I'm just saying I, I hope you can have a laugh with me and have some fun. But the reality is subconscious mind, it doesn't care. It just does a program. It just runs a program no different than what the pharmaceutical does. So when we think about impacting our clients in our, in our organization and our internal clients, such as our team, when we realize there's no such thing as good or bad, what really matters is intention. And so what do I want from this pay plan that I'm going to change, tweak that it's going to affect so I can do the very best possible effort that I can make of making sure I don't have an adverse effect, making sure that I don't lose my top producer, making sure that I don't come across as just being this money grubbing leader that doesn't care. Right. That's where we want to make sure that we're looking at what's the intention? So let's, oh, if I'm going to have a price increase, guess what? There's going to be an effect. There's going to be a side effect. Your job as a leader is to make sure one outweighs the other one. That's the deal. So when we think about when I opened today and I'm like, gosh, you know, leadership's a lot like a drug. It's true. All we're doing is trying to influence change in behavior and we want to get more of what we want and less of what we don't want. So think about it for yourself. I'm gonna raise prices. What does that mean? That means my conversion rate might go down a little bit. That means my selling technician, salespeople, frontline, maybe they don't have the confidence to close, so I might have a little bit of a dip. What else, you know, that, that could be a side effect. I didn't see that coming. Or now I can make sure that I know that's coming. I mentioned benefits earlier. Like, what if I'm going to, to implement a new benefit program, there can be an effect that the team goes, sweet, this is awesome. I improve my culture as a side effect. I didn't realize that I really was rolling benefits because I care about my team and maybe it's a recruiting thing. I can no longer recruit quality service technicians without having a benefit program. So now I'm going to roll my benefit program. And then I didn't realize a side effect could be that people didn't think it was enough. I'm like, holy cow, we have a 401k. But people think it should. We don't know what those are, so we want to be mindful of those. What about a culture shift? If you're going to make a culture change, you know, whatever that looks like, I want you to ask yourself and be mindful of what are you selling? So if we go back to the pharmaceutical world and go, hey, I need to get. I'm trying to think of one of the allergy pills I used to take. Oh, Claritin. There's one. I used to take one called Claritin. And so, you know, if I take a Claritin, then I know what I'm trying to do is what they've been selling me on tv. I want to walk through the daisies, and all this stuff's in the air, and I just breathe, breath, fresh air, and I don't have any sneezes. My eyes aren't watering. It's amazing. That's what they're selling me. You as the leader, what are you selling? Your team? When it comes to change, when it comes to the benefit, when it comes to shifting culture, what are you selling? Because what I know is if I take a Claritin or any of them whatever, then there might be a side effect. There might be something that I didn't really know was going to happen or maybe I knew was going to happen, but the benefit is going to be good enough. I might get a little groggy. I might get a little tired. I don't know what it is, but let's be clear that as a leader, the more I can know, when I make this price increase, I could have a dip in my conversion rate because my team needs confidence to sell. It seems like history shows when we raise prices, it takes a minute for them to get behind it, to understand it, to find their own confidence and therefore portray the confidence to the client. So I'm aware of that. Okay, cool. Make sure that you know exactly what you're selling and why. Then you can manage the side effects. Remember, there is no such thing as side effects anyway. There's only effects. The side effect is simply something that you weren't planning on or not tied to what you're selling. So if I know, I want to increase profits is really why I'm raising my price. What are the side effects that can happen because of that while making sure I manage side effects and minimize adverse effects. If I raise my price, I lose a team member that's an adverse effect. Unless it was a team member that maybe you needed to lose because they're not bought into your culture or you as a leader. That's a whole nother podcast. That's a whole nother conversation, right? But really, when we think about leadership, maybe you're the best drug in your business. Maybe you're the one that gets to set the intention, decide what you're selling, influence change, Manage those side effects, minimize those adverse effects. And at the end of the day, you are affecting change. You're a leader in the home service space and your destiny lies with you. I'm your host, Kenny Chapman. Leadership in a nutshell for Home Service Professionals. Episode 59 Effect or side make sure you give us a rating, a liking a love button, a follow, a review. Anything we can do to keep on meeting your friends. Kick this to somebody else if you would. And until we talk, make it a better than fantastic day. We'll see you real soon. Thanks, everybody.