In this brief, conversational video, professional development speaker Kenston Henderson (CSP EPIC Experiences) outlines five practical actions viewers can take to help local small businesses during the holiday season—including Black Friday, Cyber Monday, Thanksgiving, and Christmas. The first tip is to "spread the word" by sharing the business’s holiday promotions with personal networks. The second encourages active engagement with the business’s social‑media content—liking, commenting, sharing, and tagging posts across platforms such as Instagram, LinkedIn, YouTube, and Facebook—to boost algorithmic visibility. The third suggests offering one’s own skill set (e.g., social‑media management, holiday decorating) on a short‑term or pro‑bono basis to ease the business’s seasonal workload. The fourth advises attending the business’s events, pop‑up shops, or seasonal gatherings and bringing friends and family to increase foot traffic. The final tip emphasizes moral support: listening, encouraging, and providing small gestures like coffee or hot chocolate to alleviate stress. Throughout, Henderson repeats a call‑to‑action to save, share, and follow for more tips, positioning the advice as a way to strengthen the local economy both locally and globally.
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All right, all right, all right. Listen, today I'm going to be talking to you quickly about 5 ways that you can, you can support a local small business or local entrepreneur. Um, 'tis the season we're in, uh, where it's about to be holiday, uh, Super Bowl, uh, where Thanksgiving is coming up. So that means Black Friday is coming up, Cyber Monday's happening, and again, the, the holidays, uh, Christmas holidays. And so I want to give you these 5 ways because I want you to support your local small businesses. Okay. So number 1, spread the word. That's it. Spread the word about your, your friends, your family who has small businesses, share their holiday promotions, share their special offers with your colleagues, with your friends, with your family. Spread, spread, spread. Okay. Is a perfect opportunity for you to spread the word about their business. Number 2, engage with their content. Like, comment, share their social media posts. You know, again, about the deals, about the events that they have going on. This is going to help boost their visibility. Like right now, share this video as this is going to be helpful as others try to or want to engage with them. People may not even know that your business— their businesses exist. So by you sharing their content, you are exposing them to a new group of people, especially if you know what social media platform they are on. Tag them in the post so that way they can get more eyes, whether it's, you know, IG, LinkedIn, YouTube, Facebook, whatever it is, tag them in it. Okay. Number 3, offer your skills. That's right. Offer your skills. What does that mean, Kenston Henderson CSP EPIC Experiences? Well, it means If you have a skill set that they would need during the holiday season, let's say you're a social media person or you like to holiday decorate. If they're a store, why not help it, you know, go in and help them decorate for the holidays? If you're a social media person, why not offer, you know, your services for a few days just to help them as they, you know, get through the holidays? It's a beautiful thing. And then number 4, attend their events. Okay. If they have events, they're having pop-up shops, they're having a seasonal event, make sure that you support them so that way their business continues to build. Okay. Bring your friends, bring your family to their events so that way they can keep doing what they do. Hey, hey, hey. Good to see you. Good to see you. Glad you're joining in. Um, and then provide, uh, number 5, provide moral support. There's nothing like supporting a small business by encouraging them, especially during the holiday season. So encourage them, um, listen to them. They may have some stuff to get off their chest because they're so stressed, okay? But make sure that you are, um, encouraging them. Grab them a cup of coffee, especially if you're somewhere— they're somewhere cold. Grab them a cup of coffee or hot chocolate, their favorite beverage, and And that will mean the world to them as a small business owner. Hey, hey, hey. And just show me support. And so these are 5 ways that you can support a local small business. Like, I need you to support a local small business in your town. I'm from Columbus, Ohio. So those who are here from Columbus, Ohio, or Ohio, period, I'm just your professional development speaker. And so I'm glad to be here with you. But the number one way is spread the word about that local business. Number two, engage with their social media content, like, like this post, share this post. So that way it boosts our small businesses and helps boost the economy. I will say locally but globally. So that's a good thing. Number three, offer your skill set to your local small business. Attend their events. Number four, and then provide moral support. And so this, if this is encouraging, I would ask you, I would encourage you to save this, share this video, follow me for more tips supporting small businesses because we need your support. So take care, have an epic week, I say, and keep doing what you do. Let's make this world a better place, one person at a time. Peace.
