0:43

In this interview excerpt, the speakers discuss the importance of high‑touch, dedicated customer service as a core offering, contrasting it with typical self‑serve platforms that provide only a demo and limited support. They critique the confusing tiered pricing structures common in the market—ranging from a $99 monthly plan with many features to expensive $30,000‑$100,000 annual contracts that involve multiple account managers. The speakers explain their approach to solving this dilemma by offering both subscription and one‑time payment options that grant annual access while keeping the model simple and avoiding over‑complication.

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