A client picked a brand name identical to a $5 billion hedge fund, even though it was available in Wyoming. A Google search would have caught it. Without one, they'd face a cease-and-desist, wasted marketing spend, and a legal loss they couldn't win.
You know, you can kill your business with the wrong brand. You really can. 2 ways you can do that. Number one is if you need to do a Google search and find out who's already using it. In one case, we had a client that was stuck on a name. This is the name we want to use. And they said it's available in Wyoming. And I said, yes, but let's do a Google search. Hmm. There's a $5 billion hedge fund that is using that exact same name. What do you think the odds are that you're going to get a cease and desist order the minute you try to create anything, any, you know, search engine optimization out of that? So yes, absolutely you would. You're going to spend and waste money on creating a brand that isn't viable. You're going to get a cease and desist order. They have $5 billion. You don't. They win.
