Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Building Trust with Investors: The Key to Syndication Success

13 Sept 2024 · 0 min

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In this segment, the speaker emphasizes a strategic question for investor outreach: “Who do you know that might be interested?” Unlike a direct yes/no inquiry about personal interest, this phrasing prompts the contact to consider both personal involvement and potential referrals. The speaker explains that even if the person isn’t interested, they feel compelled to suggest someone else with capital, turning a simple conversation into a lead-generating opportunity. This technique leverages social pressure and the desire to help, facilitating trust-building and expanding the syndication network.

Who do you know that might be interested? Not, are you interested? Because that's a yes or no question. Because instantly they think of, well, I might be interested. Okay. And if they're not interested, now they feel compelled to invite you or to introduce you to somebody else who might be interested. Oh, I know somebody else who's got a lot of money. They might be interested in this. I can't do it. You know, so that's okay too. Who do you know who might be interested?