Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Crafting a Business Card Title That Starts Conversations

12 Sept 2024 · 1 min

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In this instructional segment, the speaker emphasizes the importance of a compelling title on a business card to spark immediate conversation. When someone receives a card, they first notice the name and then the title; a well‑crafted title should intrigue them and prompt the question, "What do you do?" The advice mirrors the elevator‑pitch principle: convey succinctly what you do, who you serve, and the benefit you provide, keeping detailed information for later. By focusing the card’s headline on this concise, benefit‑oriented statement, you invite deeper engagement and make your card a conversation starter.

Chapters

Put a title on your business card that compels conversation. So, because when someone looks at your card, you hand it to them, the first thing they do, look at your name, try to remember it with your name and you standing in front of them. And then they look at your title. They're not going to read all the fine print until later on, but you want them right then and there go, oh, what's that? Wow, that's really cool. Tell me what you do. You want to invite conversation every step of the way. Same reason that you have an elevator pitch. It's not to spit out in a long paragraph what you do. It's to spit out enough information that they're intrigued and want to ask you more questions, you know, but the model of, uh, what you do, who you do it for, how it benefits them. Okay.