Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Investor Marketing Gone Wrong? Don't Miss These Crucial Steps!

28 Nov 2024 · 1 min

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In this brief introductory segment, the presenter outlines the core components of an effective investor marketing plan. The focus is on three key questions: how to reach and engage potential investors, what educational topics to cover so investors understand the business model, and which types of properties and markets to target. The speaker recommends developing concise YouTube videos and other short educational pieces that explain the investment strategy, property selection criteria, and market rationale, thereby helping investors grasp the opportunity and see how they can participate.

Chapters

This is a quickie little introduction to your investor marketing plan. How are you going to— strategies to meet investors? What are the topics that you might present to them as education so that they can understand what you're doing? You know, what kind of properties would we buy and why those kinds of properties and what kind of markets would we be looking in and why those markets? You know, so you can build little shorty YouTubes or educational topics around all these different things that help educate your investors on, you know, what this is all about and how they could participate.