Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Legal Docs Don’t Make the Sale – Here’s What Really Does

10 Sept 2024 · 1 min

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In this segment, the speaker emphasizes that legal documents serve primarily to protect liability rather than to close a sale. They argue that investors make decisions based on a well‑designed property package that clearly presents the right information. The speaker stresses the need for a pre‑existing substantive relationship with investors before presenting deals, defining such a relationship as one that exists before an attorney drafts the offering documents. The overall message is that legal paperwork alone does not drive sales; relationship and presentation quality are key.

Chapters

Legal documents do not make the sale. Legal documents cover your ass. Okay? That's the only thing they're for, is to protect liability and to make sure that everybody understands their rights, duties, and obligations. So, you know, you get them to invest, you get them to make their investment decision when they look at the property package. So again, that needs to be nicely designed. It needs to have the right information in it. Once you have that preexisting substantive relationship, Then at that point you are able to present them with the actual deals. Preexisting. What does preexisting substantive relationship mean? Well, preexisting means that, that you didn't have an attorney drafting your offering documents at the time you met these people.