Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Perfect Your Pitch: Speak Directly to Your Audience!

26 Oct 2024 · 1 min

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In this segment, the presenter outlines a concise pitch framework—what you do, who you do it for, and how it benefits them. She stresses the importance of phrasing the audience segment as "for investors like you" rather than simply "for investors," arguing that the latter can unintentionally suggest the pitch is only for ultra‑wealthy individuals. By inserting "like you," the speaker aims to make the message feel inclusive and directly relevant to the listener, thereby improving audience connection and persuasion.

Chapters

One of the formulas that we use is what we do, who we do it for, and how it benefits them. Okay? What you do, who you do it for. So I always like for that part of it, I always like to say for investors or for for investors like you. Okay? I always like the term like you, and the reason I like that is because if you say you're doing something for investors or with investors. Unless they're a super high net worth person, they're going to think you mean rich people, not them.