Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Problem-Solution: The Key to Winning Investor Pitches!

27 Oct 2024 · 1 min

Watch on YouTube

0:37

In this short coaching segment, the presenter explains the "problem‑and‑solution" framing technique for investor pitches. He illustrates the approach with a concrete example: buying multifamily property through a group structure where investors act as passive owners while the manager handles tenant relations. The speaker emphasizes that the pitch should sound conversational and natural—not overly scripted—so the presenter can deliver it smoothly without stumbling over complex wording.

Chapters

The other way you can do it is called a problem and solution. So you could say something like, hey, you know how it's too hard to be able to go out and buy a multifamily property by yourself? We've put together this structure that allows you to participate as part of a group where you don't have to deal directly with the tenants. We do all that work for you, and you invest as a passive boss and get a great return. So very conversational, not canned, not too canned, not something that you're gonna spit over the words because you can't get them out because it's too complicated.