The Better Question for Closing Deals: Try This Instead!
28 Oct 2024 · 0 min
0:24
In this brief coaching segment, the speaker critiques the common sales closing tactic of asking a prospect a simple yes/no question, arguing that such binary answers often lead to dead‑ends. Instead, the speaker proposes asking, “Who do you know that might be interested?” This referral‑oriented question encourages prospects to think about other potential buyers, opens the door to additional leads, and provides a more constructive response even if the prospect isn’t ready to buy themselves. The segment emphasizes that this alternative question yields more useful information and keeps the sales conversation moving forward.
