Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Why Consistent Follow-Up Builds Investor Trust

30 Sept 2024 · 0 min

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In this brief monologue, the speaker emphasizes that investors are wary of entrepreneurs who make a single, aggressive pitch and then disappear. To earn and maintain investor trust, founders must demonstrate reliability through consistent follow‑up, communicating not only before the investment but also throughout the entire investment lifecycle, including when challenges arise or when investors seek returns. Ongoing communication reassures investors that the founder will be present to address issues and honor commitments, reducing skepticism and fostering a long‑term partnership.

You know, follow-up is so important. They don't want somebody who's just gonna one-hit deal, gonna come in and try to, hey, invest with me, invest with me, invest with me, and then they never hear from you again. Well, they're gonna be skeptical that you're gonna be around when they want their money back or if something happens and goes wrong. So you've gotta show them with your follow-up that you are gonna be consistently communicating with them, not just before they invest, but also during the entire process.