Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Why Owning the .com Is Like Owning Gold 🏆 #businesstips

17 Dec 2024 · 1 min

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In this segment, the speaker argues that owning a .com domain functions almost like a trademark because it makes it extremely difficult for others to appropriate the same name. The speaker advises a defensive strategy: when acquiring a valuable domain, also purchase related or surrounding domains to block competitors, even if it costs a modest $11 for the first year. Additionally, the speaker recommends an annual review of the domain portfolio to discard any domains that are not being used or are unlikely to be used in the future, ensuring the portfolio remains focused and cost‑effective.

Chapters

Well, if you have the .com name for something, you own it. And it's almost as powerful as having a trademark. Because once you have the .com name, it's very hard for somebody else to try to usurp that name. I don't usually go around, I have a bunch of domains, but when I buy a domain, I try to buy things around it to keep people outta my space if it's a really important domain. So, you know, spend the $11 for the first year and, you know, evaluate your domains annually to make sure that you get rid of the ones you're not using or not going to use.