Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Why Waiving Your Commission Can Win You Clients

4 May 2024 · 0 min

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0:19

In this brief instructional segment, the speaker advises real‑estate agents to be transparent with prospective buyers by stating upfront that they will not take a commission on the purchase. The rationale is that if an agent indicates they will collect a commission, buyers are likely to prioritize other agents who might secure both sides of the deal, leaving the commission‑charging agent at the bottom of the list and possibly never contacted. By waiving the commission, agents position themselves as more attractive options, increasing the likelihood of being called back and considered early in the buyer’s search.

You can tell them upfront, hey, I am an agent, I am a broker. I'm not planning to take a commission on the purchase. Because if you tell them you're going to take a commission on the purchase, they're not going to call you back until they've run through every other person that they possibly know where they could get both sides. So you're last on the list and you may never, they may never get to you.