Kim Lisa TaylorSecurities Attorney, Founder, Syndication Attorneys, PLLC · Corporate Securities Attorney, 2x Best-Selling Author, Nationwide Speaker | Private Placement

Why Your Name Matters in Business

3 May 2024 · 1 min

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In this segment, the speaker advises entrepreneurs, especially those in real estate or real estate investment, to avoid using the word "capital" in their company name. Using "capital" can cause regulators to view the firm as a bank, investment advisor, or other financial entity, which brings additional compliance requirements and legal risks. By choosing a more distinctive name that steers clear of "capital," businesses can reduce the chance of regulatory scrutiny and potential legal battles.

You know, try to prevent a legal battle by just, you know, being a little unique and to stay away from the word capital because technically you shouldn't be a capital company. You're a real estate company, you're a real estate investment company. You know, if you want to be a capital company, then, you know, you start to look like a bank or an investment advisor or some other thing that you don't want to be characterized as for a variety of regulatory reasons. So, you know, try to do that.