A syndication attorney explains that building a website isn't enough. Generating traffic costs $5,000 to $10,000 monthly and requires serious effort. The dot-com crash proved that without a deliberate marketing strategy, sites stay empty.
The other reason to have a website is because you're gonna spend $5,000 or $10,000 a month trying to drive people to your website, and it's gonna take a huge amount of time. So when the whole dot-com— does everybody remember when the whole dot-com boom happened and crashed? Because everybody thought, build it and they will come, and they built it and nobody came until they realized, oh, we've got to get people to come. That's hard. It takes a lot of time, effort, and money. And they all crashed and burned, and that was the big boom and bust that went with that.
