Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author

14 Apr 2025 · 31 min
Episode

14 Apr 2025 · 31 min

0:00

Psychologist Guy Winch explains why saying no triggers guilt and fear: rejection activates the same brain systems as physical pain. He shares cognitive reappraisal techniques to reframe difficult conversations and emphasizes that maintaining boundaries, not just setting them, is where the real work happens.

Questions this episode answers

April 2025

Three TED talks with approximately 40 million views (aggregate).

Three books published; a fourth titled 'Mind Over Grind' due in 2026.

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