Selling Out During BFCM? The Plan Most Brands Miss
In this brief advisory video, Lara Guevara debunks the common belief that a sell‑out during Black Friday/Cyber Monday (BFCM) is automatically a positive outcome that requires no preparation. She explains that without a concrete plan, brands can waste ad spend by driving traffic to product pages that can’t convert, and may miss critical logistics options like expedited freight because they never investigated them. Guevara stresses that a sell‑out without preparation quickly turns a win into a scramble, and urges brands to make specific, timely decisions while demand is hot.
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