Your Best Seller Sold Out. Now What? | BFCM Planning
In this promotional announcement, Lara Guevara introduces a new video that addresses the challenge of a bestseller selling out on the first day of Black Friday Cyber Monday (BFCM). She explains that while the sell‑out feels like an immediate win, it can quickly become a problem if the seller hasn’t prepared for the surge. The video walks through three critical decisions that should be made in advance: (1) setting an ad pause point to control spend once inventory is depleted, (2) arranging a freight expedite option to replenish stock quickly, and (3) crafting customer messaging to manage expectations and maintain brand trust. Lara urges viewers to watch the full video (link in bio) so they can avoid handling these issues live during the high‑stakes BFCM period.
More from Lara
Your Best Seller Sells Out on Day One of BFCM. What’s the Plan? #bfcm #inventorysystems #ecommerce
Don't Know Where Your Raw Materials Come From? Start Here #sourcingagent #supplychainplanning
